Marketing Intern (Lions Befrienders Service Association (Singapore))

Organisation Overview:

Established in 1995, Lions Befrienders Service Association (Singapore) [LBSA] is a voluntary welfare organization dedicated to providing holistic care and support to help seniors age healthily in place with community participation, enabling them to enjoy purposeful and meaningful lives. LBSA currently operates 10 Active Ageing Centres, two Community Case Management Services regions (East & West), two Senior Group Homes, Home Personal Care services, that reaches out to socially isolated seniors.

Brief Description:

The intern assists in promoting the organisation's products and services through market research, social media management, content creation, and promotional campaigns. The intern also helps identify customer needs, analyse competitors, gather feedback, and support sales activities to increase brand awareness and attract potential customers.

Roles and Responsibilities:

1) Support the development of marketing materials including brochures, posters, eDMs, newsletters and presentations

2) Conduct market research to identify industry trends, customer needs and emerging opportunities

3) Gather and analyse information on competitors, their marketing activities and market positioning

4) Prepare research findings and recommendations for the Community Engagement & Partnership (CEP) team

5) Assist in creating content for social media platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube

6) Monitor social media engagement and respond to basic enquiries where required

7) Support the creation of digital content including graphics, short videos and promotional posts

8) Assist in planning and executing marketing campaigns, community outreach activities and promotional events

9) Coordinate logistics and administrative tasks before, during and after events

10) Assist with preparing meeting materials, campaign reports and presentations

11) Provide administrative support to the Community Engagement & Partnership (CEP) team as required

Learning Objectives and Outcomes:

1) To gain knowledge in understanding the organisation’s marketing objectives, target audiences, branding guidelines and communication strategies in an non-profit organisation

2) To participate in planning, coordinating and executing marketing campaigns, events and promotional activities to achieve intended objectives such as CSR events and community fundraising events

3) To be able to create engaging digital content for social media platforms and other digital communication channels to support marketing initiatives

4) To learn how to gather and analyse information on competitors marketing activities and positioning and recommend findings to pitch to the team

Duration of Internship: 6 months

Daily Working Hours: Mon-Fri, 9.00am - 6.00pm

Will this internship require weekend work?: Occasional weekend work for special events/projects

Requirements (if any):

No of Vacancies: 1

Please read the following to apply for the internship:

1. Click here (opens in new tab) for the application form.

2. Select the number of internship roles you wish to apply for at "Number of Internship Role(s) to Apply For".

3. Copy and paste Marketing Intern (Lions Befrienders Service Association (Singapore)) into the "Internship Role" field.

For further enquiries on the internship role, please email youthcorps_communityinternship@nyc.gov.sg