Marketing Intern (*SCAPE Co Ltd)

Organisation Overview: *SCAPE Co., Ltd. is a non-profit organisation, a registered charity, and an Institution of a Public Character that engages and nurtures youth by developing their talents. At *SCAPE, we offer a holistic network of programmes, communities, and facilities to support youth in their pursuit of interests and passion areas. Together with our partners, we inspire and empower our youth to discover boundless possibilities.

Brief Description: This role supports branding, retail marketing, and customer engagement at *SCAPE. Responsibilities include developing branding strategies, maintaining the Brand Guide, and ensuring consistency across touchpoints. It also involves supporting retail marketing, improving on-site experiences, supervising wayfinding and placemaking, and overseeing media platforms.

Roles and Responsibilities:

1. Branding: Assist in the development and implementation of branding strategies and communications to ensure brand consistency across all touchpoints. Help oversee the creation and maintenance of *SCAPE’s Brand Guide and Playbook to ensure adherence to brand standards

2. Retail Marketing: Support retail marketing initiatives to engage customers and retail tenants, enhancing the overall *SCAPE experience. Collaborate with retail tenants and partners to ensure a cohesive brand experience and support shared goals

3. On-site Experience & Customer Interaction: Collaborate in designing and implementing strategies that reflect *SCAPE's brand ethos, improving customer satisfaction and engagement on-site

4. Wayfinding & Placemaking: Supervise wayfinding and placemaking projects to enhance the visitor experience in alignment with *SCAPE's branding. Media & Technology: Oversee communication platforms i.e. centre media and membership to enhance customer interactions and brand engagement

5. Market Research: Conduct regular market research to inform marketing strategies and contribute to ongoing branding improvements

6. Experiential Marketing: Assist in developing experiential marketing activities to create memorable brand experiences for visitors

7. Membership Programme: Support the *SCAPE’s membership programme and engagement efforts

Learning Objectives and Outcomes:

1. Branding & Strategy Development – Learn to assist in developing and implementing branding strategies, ensuring brand consistency across various platforms and touchpoints

2. Retail Marketing & Collaboration – Gain experience in supporting retail marketing initiatives and collaborating with tenants to create a cohesive brand experience

3. Customer Experience Design – Develop skills in designing and implementing strategies that enhance customer satisfaction and engagement on-site

4. Wayfinding & Placemaking – Understand the principles of wayfinding and placemaking to enhance visitor experience while aligning with brand ethos

5. Membership Engagement – Support and learn to engage with *SCAPE's membership programme, enhancing member interaction and loyalty

Duration of Internship: 5 months

Daily Working Hours: 9.00am - 6.00pm

Work Days: Monday, Tuesday, Wednesday, Thursday, Friday

Minimum Qualification: No minimum education (i.e. A-level Graduates, Current Polytechnic students are welcome)

Requirements (if any):

No of Vacancies: 2

Contact Person Name: Denise Pua

Contact Person Email: denise_pua@scape.sg

Please read the following to apply for the internship:

1. Click here for the application form.

2. Select the number of internship roles you wish to apply for at "Number of Internship Role(s) to Apply For".

3. Copy and paste  Marketing Intern (*SCAPE Co Ltd)  into the "Internship Role" field.

For further enquiries on the internship role, you may email the contact person as stated in the description.